Upper East Restaurant in Makati..

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Have you heard the recent buzz about the Upper East Restaurant in Makati wherein they are trying to be elite?

After I read about their marketing campaign on their website I just cant help but to shake my head off. I just thought that maybe this is just their marketing srategy so that people would be curious and head their way to this fancy restaurant. Let's just see and wait how people would react on this one.

Here is an excerpt from their website:

"A word to the wise: UPPER EAST is not for those sans chutzpah and those unwilling to pay for the price for a taste of New York Style."

"Just don't expect to dine whenever you want to."

"After all, UPPER EAST is not always open for business. We close our doors when we want to, and we cenrtainly won't wait around for guests who, frankly, need to get a move on. No lunch is served after 1pm and no dinner after 9pm."

"UPPER EASTis not for the weak heart. Expect to be serenaded, as you sip your wine and savor every bite of your meal, by screaming and ranting of our compulsive Executive Chef for whom incompetence is a crime, set against a sonic backdrop of AHA students sobbing and scrambling to do his bidding."

"UPPER EAST is not for scrooges and stiffs. We tolerate sharing, althogh it's not exactly de rigeur, is it? As for splitting? The fine is set for P250, not including our wait staff looking down at their noses at you."

"This is the UPPER EAST experience. And this is the price you pay...if you can get in."

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